Hide and Seek evolves the Gorilla Tag formula


Yeeps: Hide and Seek just launched on the main Quest store. But even before that, the game racked up around 20,000 reviews on App Lab in just a few months. More than a clone, Oh! understand what’s special about it gorilla label and how to add significantly new elements to the experience.

There are those who have rejected Gorilla Tag as a “meme game” and a kind of viral coincidence. And there are those who see something special in the game that is worth understanding. Gorilla tags recent $100 million revenue milestone, it’s fair to say the second group has the right idea.

Developer Trass Games certainly sees the value in understanding what makes… gorilla label special. with Yes: hide and seekReleased on Quest App Lab just a few months ago, the studio has successfully emulated the arm-based locomotion and essential social aspect of the game, while fusing it with building elements in the vein of Fortnite and Minecraft.

The game is not limited to copying Gorilla tags essential elements, but takes them further. The social aspect is amplified by crafting and gameplay elements, allowing players to create their own structures, minigames, and activities. And arm-based locomotion is complemented by even more free-form movement, such as sliding, grappling, and launch pads.

And it’s working.

In just four months at App Lab, Yeah It racked up almost 20,000 reviews. And the game just launched on the main Quest store, where it’s likely to grow even faster.

gorilla label followed a similar trajectory. Initially released on App Lab, the game spent almost a year there as it spread rapidly by word of mouth alone, eventually surpassing Beat saber as the most reviewed game on Quest, despite not having yet been released on the main Quest store.

Since arriving in the main Quest store in late 2022, Gorilla Tag has grown even more and now has over 117,000 reviews, the most of any Quest game. The game also recently surpassed $100 million in revenue and 1 million daily active players.

While gorilla label has spawned countless clones, games like Yeah And others are taking the parts of the game that work best and turning them into something new. The result has been a new genre of virtual reality games that is emerging before our eyes.



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